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Jeff Olson, RLT

Former professional athlete, Wall Street, and technology careers. Co-founder of our healthy living agency. #DadOnAMission

Sports. Money. Tech. Health. Basically, I was transport for testosterone in my 20s and 30s. Overtraining ended my professional athletic career. Ambition drove me to Wall Street. Desire, to win fast, sucked me into technology. I made money, lost money, built character and learned humility. I came to realize having a boss and being an employee didn’t work for me. A mentor taught me a better way. At that point, I knew what I wanted, however, my blindspots gave me plenty of learning. I was humbled, in great ways. In the early 2000s, my wife and I launched a health food agency. #thrive #pioneer #partner

As a 1099 agency owner with a full benefits package (including health insurance), I count my blessing everyday. My job is to pay it forward. My motivation. #BeABlessing #BetterTogether #OwnIt


Our mission is to inspire healthy living, leading, and earning around the world through consumption, production, and distribution of health food. One of my passions is to advance the field of human performance nutrition (for anyone) and also help influencers of health living get paid what they are worth. Our work is grounded by efficacy and execution. In addition, I'm a co-founder in the vertical farming company Altius Farms and the Altius Agency which invests in disruptive people and stuff.

Philanthropically, I serve on the council of directors for David Katz’s True Health Initiative and the Heuga Center Endowment. I am a 2-time Olympian, 3-time national champion and Pan American gold medalist. I train, mentor, and coach, around all aspects of human performance. As a lifelong student, I am fascinated by the joy found in its pursuit. I was born and raised in Montana and live in Denver with my wife and three daughters.

My introduction to the category of “Plant Powders” made immediate sense to me. It was simple, food-first, and challenged the status-quo. Athletes are ruthlessly practical and do what works. This works. #mattermatters, #produceproduces

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Today, our plant powders are backed by 38 published clinical studies (#1 in world). We are a new standard in conditioning physiological performance (for anyone).

“Food Conditioning” with plant powders delivers a compounding effect. It is a tried, proven, and timelesss principle for long-term physical vigor and physiological durability. #HygienicHealthFood


Keynote close at our global health food conference #bettertogether

A Joy Found in Effort

Intro to food conditioning with plant powders (Go deeper: Click Here) and the athlete/influencer sponsorship game (S+ Click here ).

My journey in this adventure

We all have blind spots…

Click on image below to see a few of our HFA Crew

April 2020 Men’s Call

To learn more about Jeff, go to his personal site: www.jeffolson.info